From 65 % to 84 % Occupancy: 90-Day ROI After Installing a Wellness Circuit in Your Bali Villa

Executive Summary

A three-bedroom villa near Canggu added a portable steam-sauna pod + ice-bath barrel in early February 2025. In the first 90 days:

• Occupancy jumped from 65 % to 84 %

• ADR rose 15 % (IDR 2.30 M → 2.65 M)

• Total RevPAR climbed 49 %, recouping the full IDR 27 M hardware outlay in just 67 days.

The interactive table below shows the month-by-month numbers.

(RevPAR = ADR × Occupancy %)

1 Villa Profile

Baseline performance (Nov 2024 – Jan 2025) tracked close to Bali’s median 65 % occupancy.

 

 

 

2 The Wellness Circuit Investment (revised)

 

 

3 Marketing Roll-Out

1. Listing title tweak – added “⛱ Private Sauna + Ice Bath” within the first 45 characters.

2. Hero photos – sunset shot of steam + ice tub (same style as the hero image we created).

3. Amenity tags – enabled “Hot tub” and “Sauna” filters on Airbnb.

4. Short-form video – 15-sec reel of the “Nordic cycle” posted to IG + TikTok (19 k views, 220 saves).

5. Wellness weekend package – +10 % upsell for in-villa massage.

Airbnb’s algorithm surfaced the villa higher for the “Hot-tub” filter; impressions rose 27 % within two weeks.

4 Performance Metrics (Interactive Table)

See “Wellness Circuit ROI – 90-Day Snapshot” above for the exact occupancy, ADR, and RevPAR progression.

Headline numbers

• Day 30 – occupancy ↑ 10 p.p.; 8 new five-star reviews mention “sauna/ice bath”.

• Day 60 – listing ranked #3 of 71 in “Canggu • 3‒4 guests • sauna”.

• Day 90 – cumulative extra gross revenue: IDR 28.9 M, surpassing the IDR 27 M investment.

5 ROI Calculation

Assumes costs held constant; electricity + water for sauna/cold plunge averaged IDR 410 k/month (= 2.1 % of incremental revenue).

6 Guest Feedback Highlights

“Felt like a five-star spa at sunset—sauna then plunge, pure bliss.”
Clara, AUS (March 2025)

“Booked because of the cold tub. Perfect after surf.” 
Leo, BRA (April 2025)

 

Mention frequency:
Sauna – 14/21 new reviews Ice bath – 11/21

Positive sentiment pushed the listing’s overall rating to 4.93 ★.

7 Lessons Learned

1. Lighting sells – warm LED strip behind the sauna curtain doubled evening photo clicks.

2. Safety signage avoids refunds – time / temp warnings pre-empted over-exposure issues.

3. Contrast therapy upsell – a laminated “3-cycle Nordic ritual” card encouraged usage + kept water hygiene high (guests shower first).

8 Can You Replicate This ROI?

Key is photography + listing copy. Without the “sauna/ice bath” hero image, trials showed only a 6 % occupancy uptick.

9 Action Checklist for Hosts

• □ Measure terrace, ensure 220 V outlet / hose bib within 3 m

• □ Order fold-away sauna + insulated tub (lead time ≈ 10 days)

• □ Install UV-ozone or plan daily ice-dump/refill

• □ Shoot dusk photos, update title & amenity tags

• □ Add safety card + cleaning SOP to turnover checklist

• □ Track ADR & occupancy weekly; adjust pricing in PriceLabs every 14 days

Conclusion

A modest IDR 17 M investment turned a middling 3-bedroom into a top-earning “wellness retreat” in under three months, proving that experiential amenities beat square-meter expansions for ROI. If your Bali villa has an unused patch of terrace, the numbers are hard to ignore install a wellness circuit, optimise your listing, and watch both occupancy and guest satisfaction soar.